Hisense is gearing up for the FIFA World Cup 2026™, marking a significant milestone with a 50-day countdown to the global sporting event. As a three-time FIFA World Cup official sponsor, Hisense is leveraging this platform to showcase its latest innovations in home entertainment and smart living.
RGB MiniLED: The Ultimate Matchday Experience
At the heart of Hisense's World Cup lineup is the groundbreaking RGB MiniLED technology. The UR9 Series, a flagship product, boasts an RGB MiniLED backlight system and the Hi-View AI Engine RGB processor, delivering 100% BT.2020 color coverage with exceptional accuracy and vibrancy. With a native 180Hz refresh rate, Devialet-tuned audio, and region-optimized panels, the UR9 Series transforms the viewing experience into a stadium-grade spectacle.
Hisense's commitment to innovation extends to the FIFA World Cup Video Operation Room (VOR Room). The company has upgraded the display equipment to Hisense RGB MiniLED TVs, ensuring ultra-high color gamut and precise color reproduction. This technology will play a crucial role in providing clear and authentic footage for video assistant referees, enhancing the fairness and accuracy of the game.
Expanding the Boundaries of Premium Display
Hisense's laser display portfolio, featuring the XR10 and L9Q, takes home entertainment to the next level. The XR10, with its 6,000 lumens brightness and 60000:1 contrast ratio, offers an immersive viewing experience with up to 300" projection. The L9Q Laser TV, showcased at CES 2026, captivates with its ultra-short throw projection and stunning cinema-grade visuals, up to 200 inches in size. Together, these products create a stadium-like atmosphere in any living room.
Smarter Living, Seamlessly Connected
Hisense's home appliance portfolio enhances the overall matchday experience. The U8 air conditioner, awarded the Red Dot Award, combines style and efficiency in climate control. The PureFlat Smart Series refrigerator, powered by the ConnectLife platform, revolutionizes the kitchen with seamless device interaction, meal planning, and content sharing, fostering a more social and connected environment.
Bringing Fans Closer, Everywhere
As the FIFA World Cup 2026™ countdown intensifies, Hisense remains dedicated to bridging cutting-edge technology with global sporting passion. Through its innovative home entertainment and appliance solutions, Hisense aims to create extraordinary, shared experiences, bringing people closer to the game and to each other. With a commitment to 'Innovating a Brighter Life', Hisense is poised to make the 2026 World Cup an unforgettable journey for fans worldwide.
Hisense, a globally recognized leader in home appliances and consumer electronics, founded in 1969, operates in over 160 countries. With a focus on high-quality multimedia products and intelligent IT solutions, Hisense continues to lead in the RGB MiniLED innovation space, solidifying its position as a trusted partner in global sports partnerships.
